CBD Vitamin – Brands mix CBD with various vitamins in supplement form – Trend Hunter

Trend – CBD supplements are being blended with various other vitamins and nutritious ingredients that aim to enhance users’ health while also helping to normalize the medical benefits of cannabis for hesitant users.

Insight – The popularity of the cannabis industry in North America since legalization came to different regions has come in-part from new demographics being introduced to the benefits of the plant. Older consumers, for example, who once may have been hesitant to consume cannabis, now have more “medicinal” options that help them feel more comfortable with it.

Workshop Question – How could your brand package its product/service to introduce it to new demographics.

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