BR Brands, Dixie Brands Announce Conditional Listing Approval on the CSE

DENVER – Dixie Brands Inc. (“Dixie”) (CSE: DIXI.U), (OTCQX: DXBRF) (Frankfurt: 0QV) (the “Company”) announced today that it has received conditional approval from the Canadian Securities Exchange (the “CSE”) for the proposed reverse takeover (“RTO”) of Dixie by leading cannabis house of brands, BR Brands, LLC (“BR Brands”). Immediately following the combination of Dixie and BR Brands, the Company will be renamed “BellRock Brands Inc.” (the “Resulting Issuer”).

Listing of the Resulting Issuer’s shares will be subject to satisfaction of all the conditions required by the CSE, including closing of the Transaction, which is currently scheduled to occur within the next couple of weeks. Trading of the Resulting Issuer’s shares on the CSE will commence under a new ticker symbol assigned by the CSE that will be announced prior to commencement of trading.

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ABOUT BR BRANDS
BR Brands, LLC is a consumer packaged goods platform within the global legal cannabis sector, dedicated to partnering with best-in-class brands that share the same vision of integrity, commitment to consistent dosing and product efficacy. BR Brands is actively deploying new capital into the sector and continues to seek out new partnerships by utilizing a ‘buy-and-build’ approach to consolidation. Representing one of the largest geographic footprints of cannabis brands to date, BR Brands centralizes strategic capital allocation and key executive functions to maximize operational synergies across its house of brands, with the goal of driving outsized returns for all stakeholders. The founder and exclusive financial partner of BR Brands is Rose Capital, an investment firm focused on providing strategic capital and operating partnerships across the global cannabis sector. For additional information on BR Brands, please visit www.brbrands.com.

ABOUT DIXIE BRANDS
Through its licensed partners, Dixie Brands Inc. has been perfecting the art and science of creating award-winning THC and CBD-infused products for nearly a decade. The Company is a multi-state operator with products currently marketed in California, Colorado, Maryland, Michigan, Nevada and Oklahoma. Dixie’s relentless commitment to product innovation from fun to functional has earned the brand a place as one of the industry’s most recognized consumer brands. Dixie’s portfolio features over 100 products across more than 15 different product categories, representing the industry’s finest edibles, beverages, tinctures, topicals and connoisseur grade extractions, as well as world-class CBD-infused wellness products and pet supplements. To find out more about Dixie’s innovative products, visit www.dixiebrands.com.

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