There’s even an industry organization dedicated to infused beverages, the Cannabis Beverage Association. Here is their mission statement:
“The Cannabis Beverage Association (CBA) is a trade association established to represent and advocate on behalf of the producers and consumers of cannabis beverages. By educating policymakers and consumers, establishing standards for operators to uphold, and advocating for common-sense policies, we can ensure that the cannabis beverage industry delivers safe, high-quality, reliable products to the consumers who enjoy them.”
The infused beverage market is ripe for the taking as far as corporate brands and interests go, which explains why infused beverages need an association.
We’ve seen a surge in infused beverage popularity in our Colorado dispensary locations since stay-at-home orders began. In April, Headset, a cannabis data and analytics platform, released data showing a 14% infused beverage sales spike; edibles experienced a 28% sales bump. Before COVID, drinkables accounted for only 1% of the cannabis market – the post-COVID sales spike is considerable.
The increased popularity of drinkables (and edibles) makes sense considering the virus is an enemy to our respiratory system. Many people would now prefer to drink or eat cannabis rather than smoke or vape.
And infused drinks are arguably the most universally appealing new cannabis consumption method; drinkables are easy to consume, relatively discreet, and attractive to people who appreciate the effects of weed more than its flavor.
Despite the universal appeal of infused beverages, every person should exercise caution when trying new consumption methods. Whether you’re a cannabis expert or a new consumer, we suggest that you take the same approach to infused drinks as you do edibles – start low and go slow. Overconsumption is possible with infused drinks, even at low doses. Start with a 5mg THC dose (or less) and give it an hour before taking another sip.