Formerly PRØHBTD International, Future State Brands will oversee and handle a growing
portfolio of life-style and wellness customer brands spanning hemp, CBD and THC
Los Angeles, CA September 19, 2019: Future State Brands (FSB), announces these days the launch of a customer goods and advertising and marketing holding enterprise led by PRØHBTD CEO and Founder Drake Sutton-Shearer. Future State Brands oversees a increasing portfolio of THC, Hemp and CBD brands reinforcing the company’s mission to take cannabis from the black industry to the supermarket.
Possessing spent almost six years in the cannabis business creating PRØHBTD, Sutton-Shearer is supported by a group with verified mainstream CPG expertise and specialist knowledge in THC, hemp and CBD.
CEO Drake Sutton-Shearer says “I’m excited to move into this subsequent phase of our journey with a crystal clear vision of our preferred future state. While brands is the car to get us there, it can not be accomplished without the need of an unbelievable group, accessible capital and most of all, an understanding of the consumer we are creating for.“
The existing Future State Brands portfolio consists of hemp beauty line, Hempathy, functional beverage platform, Ceeby Dee’s, art-centric infused wearables The Patch Co., and music-driven flower brand Heavy Grass. The enterprise’s flagship icon PRØHBTD lately launched an all-new immersive site at www.prohbtd.com which integrates content material and eCommerce with the brand expanding beyond its digital footprint into cannabis and street style customer items in 2020.
Dallas-primarily based Cresco Capital led this most up-to-date funding round, bringing the total investment in Future State Brands to $25 million.
“The Cresco Capital group is excited to companion with Future State Brands, and we see wonderful prospective in their expansion into the customer packaged goods space,” stated Matt Hawkins, Managing Companion at Cresco Capital. “We have had a longstanding partnership with Drake and his group and trust his extended-term economic and inventive vision.”
This most up-to-date funding enables the enterprise to create revolutionary items, make acquisitions and make industry-major brands that resonate with their preferred target customer. As component of the company’s general tactic, FSB lately acquired a majority interest in premium hash brand Hot Nife, and are now functioning straight with founder Circe Wallace to reintroduce the brand to the industry.
“Having navigated the California cannabis landscape for 3 years now, it is increasingly clear how essential it is to have a strong group and sources to succeed. Getting a component of the remarkable group at Future State Brands guarantees we will not only survive, we will thrive.” Wallace stated.
Future State Brands will also advantage from a deeper integration with strategic advertising and marketing partners Joel, Benji and Josh Madden who are effective entertainment entrepreneurs and cultural trend spotters.
“As partners with Drake and the group at PRØHBTD for the previous couple of years, we appear forward to the continuation of our perform collectively at Future State Brands by delivering our insights and hands-on expertise across the pop & sub-culture spectrums,” stated Joel, Benji and Josh Madden.
In addition to Sutton-Shearer, a quantity of PRØHBTD executives as will transition into new roles beneath Future State Brands, which includes Chief Economic and Operating Officer, Frank Carrère, Chief Brands Officer, Craig Binkley, Chief Enterprise Officer, Kieve Huffman, Senior Vice President of Advertising, Glenn Frese and Senior Vice President of Finance, Shannon Holtzman.
Future State Brands has also produced new senior hires to assistance the company’s efforts.
Marianna Burchfield, as Vice President of Customer Brands, joins with much more than 15 years of CPG advertising and marketing and innovation experiences across major multinationals, such as Starbucks, L’Oréal, Ferrero US and Johnson & Johnson.
Seychelle Bradley, as Vice President of Customer Brand Sales, brings her worldwide sales knowledge in green beauty, cosmetics and private care to the function, possessing been instrumental in the development of higher-finish organic beauty brand Odacité Skincare.
Danny Rhodes, as Vice President of Design and style is accountable for executing all elements of FSB’s inventive demands. His prior roles incorporate Inventive Director at the Dupuis Group exactly where he led groundbreaking perform on behalf of consumers such as PepsiCo/Frito-Lay, Patagonia Provisions, Nestle, Campbell’s and much more.
Luc Doucedame, as Senior Design and style Director, comes with 12 years expertise crafting impactful tactics and experiences across digital, marketing, and brand design and style/packaging for brands which includes P&G, Apple, Home Beer, The Truthful Business, Verve Coffee, Fred Segal, PacSun, Google and Esquire.
Samantha Fiock, named as Director of Customer Brands, brings with her ten years of beauty expertise. Sam managed worldwide innovation for Dermalogica and she led all agency initiatives at HATCHBEAUTY Brands, functioning with consumers such as Dollar Shave Club, eSalon and Robin McGraw.
FSB Licencing agency companion Beanstalk (an Omnicom agency) will be mainly focused on brand extension possibilities across many categories that expand the company’s footprint at not only mainstream retail, but also in collaboration with like-minded companies and brand partners about the globe.
The enterprise will also perform closely with the newly-announced content material solutions agency, RONIN. Produced in partnership with PRØHBTD co-founder and Chief Content material Officer, Joshua Otten, and rapper and Cookies entrepreneur, Berner, RONIN provides customized content material production and video distribution solutions for cannabis and hemp brands.
About Future State Brands (FSB)
Future State Brands is a worldwide customer goods and advertising and marketing enterprise with a mission to lead cannabis from the black industry to the supermarket. Our portfolio at present consists of life-style and wellness brands across hemp, CBD and THC which includes flagship icon PRØHBTD, Hot Nife, The Patch Co., Heavy Grass, Hempathy, and Ceeby Dee’s.
Essential strategic partnerships incorporate Beanstalk Licensing Agency, Licensing Expo Trade Show, RONIN, Marketing Week, MDDN, Postmedia, and Regulated Options.
Future State Brands is headquartered in Los Angeles and backed with $25M in funding from prominent cannabis and mainstream investors.
The post Cannabis holding enterprise Future State Brands Launches with $25 million in funding appeared initial on L.A. Cannabis News.