“Reeking of weed” employed to be a terrible factor. Now higher-finish beauty influencers are embracing fragrances developed to highlight the aroma of cannabis.
There’s one particular called Dirty Grass, an earthy $185 scent with 500 milligrams of hemp-derived CBD oil in every single bottle. It is the newest release from Heretic Parfum’s Douglas Tiny, the nose behind Goop’s all-organic fragrances. A different, called Chronic ($175), is from Swedish brand 19-69 and consists of notes of grapefruit and moss. Each are available at Barneys New York.
They join the likes of Malin + Goetz’s Cannabis Eau De Parfum ($165), which balances white floral notes with spicy herbs, and Maison Margiela’s Replica ($126), an ode to the Woodstock music festival that is described as smelling of “patchouli and fresh bud.”
As marijuana gains far more acceptance, each in legal regulation and public opinion, fragrance makers are getting new strategies to transcend any lingering bong-water stereotypes. They are also capitalizing on the CBD craze sweeping across nearly every consumer business and now featured in every little thing from shampoo and gum drops to mascara and pet treats. [Read more at Bloomberg]