(This is an abridged version of a story that seems in the July concern of Marijuana Business enterprise Magazine.)
So, you are beginning a marijuana business enterprise or considering about altering the name of your established cannabis corporation.
It is not as basic as making a pun playing off marijuana or incorporating words such as “420,” “canna” or “green” into a name.
Any names becoming deemed for a cannabis business enterprise ought to reflect the image the corporation hopes its prospects associate with the firm.
Picking the correct name is trickier for a marijuana brand than for a regular corporation for the reason that of the illegality of cannabis at the federal level in the United States.
There’s also the stigma attached to marijuana and the reality that legalized cannabis is a somewhat new marketplace.
“Like any newer category, there’s a tiny Wild West involved,” stated Bill Winchester, president and chief inventive officer of the promoting firm Lindsay, Stone & Briggs, which has offices in Madison, Wisconsin, and Minneapolis.
“As items mature, trademarking is going to develop into additional vital.
“Whether you want (your company’s name) to reinforce the stereotypes or lean away from them will develop into significantly less of a private preference and additional of a business enterprise choice.”
And it will not be quick.
“Naming is a tough point to do … a lot tougher than persons believe,” stated Ron Silver, owner of Azuca, a New York-primarily based corporation with a line of CBD-infused syrups and edibles.
According to cannabis branding specialists who spoke with Marijuana Business enterprise Magazine, business enterprise owners attempting to come up with names for MJ providers have to have to:
And, don’t forget, functioning with a promoting/branding firm could be cash nicely spent.
For an even deeper dive, verify out a case study on producing a corporation name.