Monster marketer and bonafide rock and roll legend Gene Simmons and Canadian cannabis conglomerate Invictus have announced Gene Simmons’ CBD-Infused MoneyBag™ Sodas. Simmons and Invictus partnered final year to create licensing and solution possibilities.
“Based on his successes on and off the stage, we initially approached Gene to turn into ‘Chief Evangelist Officer’ of Invictus, but his function has grown far beyond that,” mentioned George E. Kveton, chief executive officer for Invictus, in a press release.
“Simmons’ MoneyBag™ Sodas are exceptional, and functioning with Rock and their notable distribution channels, new line of CBD-infused sodas will catapult our development and position in the CBD beverage space.”
Goods will be made in cooperation with Rock Steady Sodas Inc., situated in New York. Retailers that carry Rock Steady and the new MoneyBag™ line consist of Wegmans, Hy-Vee, Meijer Foods, Tops Markets, 7-11, Yokes Fresh Markets, Large-Y, Rocket Fizz, and Bridge Street Markets, and quickly will be accessible Canada, the Caribbean, and extra U.S. retailers.
The sparkling beverages are CBD-infused with flavors such as a cola, diet plan cola, root beer, ginger ale, and cream soda, and sweetened with pure cane sugar.
“Invictus has a good platform to help Rock with the procurement and launching of a new CBD Beverage line below the MoneyBag™ Soda brand,” Simmons stated. “We launched this brand in 2018 and have noticed tremendous development in sales and distribution in a pretty quick quantity of time. A CBD line will straight attach to our current distribution channels and the premium excellent of the solutions will supply prospects with an exceptional practical experience each and every time.”
CBD, aka cannabidiol, is a non-psychoactive cannabinoid compound derived from hemp, which is attributed with anti-inflammatory, anti-seizure, and discomfort relief positive aspects.
CBD extract normally includes only trace levels of THC, the psychoactive ingredient in cannabis, and so CBD-only infused solutions do not make ‘high’ effects for customers. Simmons, in spite of his rock star persona, has famously generally claimed that he never ever employed or abused drugs, in contrast to other entertainers of the era.
Aside from getting a rock legend, Simmons also is an author, speaker, reality Television star, and entrepreneur. As a musician and marketer with KISS, “the band sold extra than 100 million albums [as well as] developing a merchandising/licensing empire with more than five,000 licenses such as anything from t-shirts and comic books, to pinball machines, credit cards and lunchboxes and broke box workplace records set by The Beatles and Elvis.”
Featured Photo: Fabio Diena/Shutterstock
Extra pictures, courtesy of MoneyBag™ Sodas.