Counterfeit marijuana solutions – how to safeguard your cannabis brand

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Flav packaging involves a tamper-resistant hologram seal and QR code from AuthentiBrand (Photo courtesy of Flav)

(This is an abridged version of a story that seems in the April challenge of Marijuana Business enterprise Magazine.)

For years, counterfeiters have been making and promoting knockoffs of Rolex watches, Louis Vuitton handbags and Ray Ban sunglasses.

Now, it is the marijuana industry’s turn.

Counterfeiters looking for to exploit the marijuana sector’s explosive development are increasingly targeting knocking off cannabis solutions.

As a outcome, cannabis businesses have stepped up their efforts to guard their solutions via such measures as trademarking or maintaining closer tabs on their provide chains.

Counterfeiters are in particular interested in disposable vape cartridges and are creating knockoff versions of properly-identified brand names and logos that consist of Heavy Hitters, Brass Knuckles and Kingpen, to name a handful of.

But cannabis forgers are also taking stabs at imitating packaged marijuana flower solutions such as Canndescent, according to a current report by California-primarily based Mammoth Distribution.

How wide spread is the circumstance? Some attendees at MJBizCon in Las Vegas final November discovered knockoffs of their personal solutions on the expo show floor.

“I had a half-dozen businesses strategy me at (MJBizCon), telling me that they had noticed item that appeared to be theirs but was essentially counterfeit,” mentioned Peter Scheir, whose firm, California-primarily based AuthentiBrand, presents custom hologram and authentication options to several industries to assist combat low-priced imitations.

“I was flabbergasted, mainly because … this is somebody who had the gumption to stroll into a significant trade show and show it.

“To me, that could imply that the businesses presenting the item didn’t even know they have been counterfeit, or that they have been colossally stupid or at least callous.”

Scheir and other professionals shared some recommendations with Marijuana Business enterprise Magazine about how cannabis companies can safeguard themselves and their brands. Just click on the hyperlinks beneath:

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